New MARS Petcare Australia factory delivers improvements for popular WHISKAS® dry cat food range
July 15, 2015
Following the recent launch of Mars Petcare Australia’s state-of-the-art dry manufacturing facility in Bathurst, the WHISKAS® brand has leveraged the factory’s innovative new processes to enhance its range of dry food producing the tastiest recipes ever.
To coincide with this, WHISKAS® will transition 1kg dry food varieties from a box to a premium, re-closable bag by August this year, starting with the new and improved recipes now hitting supermarket shelves.
”We have listened to feedback from consumers and, as a result, are introducing the new WHISKAS® 1kg bag with a zip lock re-closable seal located at the top of the bag, which locks in in freshness and extends the life of the product,” Matt Foster Mars Petcare Acting General Manager said.
“The recipe enhancements will also be applied to the existing larger bags ensuring the highest quality and taste across the entire WHISKAS® dry cat food range,” he said.
Through the WHISKAS® box to bag change, MARS Petcare Australia will continue to ensure it is environmentally sustainable for the future. The move has seen secondary packaging moved from corrugated board cases, (where the boxes were packed in) to recyclable plastic bales. This new process has reduced WHISKAS® packaging weight by 80% and MARS Petcare Australia is already reducing CO2 emissions; using less energy; less water and less waste in the WHISKAS® 1kg production.
The new $100m Bathurst factory, which manufactures the WHISKAS® 1kg bags, uses 40% less energy, 30% less water and the site is zero waste to landfill.
- ENDS -
Mars Petcare Australia
Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a number of leading brands including PEDIGREE®, WHISKAS®, DINE®, ADVANCED®, OPTIMUM®, SCHMACKOS® ROYAL CANIN®, EUKANUBA® IAMS®. Key specialty brands include the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing. Mars Petcare has more than 37,000 Associates worldwide.