We have some tasty news for the cats of Australia – introducing NEW WHISKAS® Dry with crunchy and creamy POCKETS™! We know how special mealtime is for you and your beloved feline friend, so here’s a little overview of what’s new; how to help ease your cat through a diet transition; and where to go for more help.
What’s new?
You'll find POCKETS™ mixed in with our tasty kibble. They're extra crunchy on the outside and deliciously creamy on the inside, bringing even more taste and texture to every bowl.
Our new and improved WHISKAS® Dry range features a variety of delicious flavours, with recipes made for playful kittens through to wise seniors, as well as recipes to meet your cat's specific needs.
It's our tastiest ever dry recipe, delivering 100% complete and balanced nutrition to feed the nature in every cat.
If you have more than one cat, the NEW WHISKAS® Multi-Cat is purr-fect for your household. It's a complete and balanced recipe made for cats of all ages, so every cat gets what they need from one bowl.
Made with real chicken and available in two sizes, it's the easy way to feed the whole family.
Our packaging has had a makeover and will now be even easier for you to find your cat’s favourite flavour on shelf, we have kept the handy zip closure which gives you the ultimate product freshness.
Why the change?
Here at WHISKAS® HQ, we’re committed to continuously improving our products to create purr-fect mealtimes for all cats and kittens. Our passionate team in Bathurst, NSW have been busy crafting our tastiest dry recipe yet. We’ve given our kibble a delicious upgrade and mixed in crunchy & creamy POCKETS™ to deliver irresistible texture, variety, and taste, without comprising on our 100% complete & balanced nutrition promise.
If your cat already loves WHISKAS® Dry, they’ll love finding crunchy & creamy POCKETS™ as a delicious surprise to their bowl, along with our upgraded base kibble recipe. However, if your furry friend is brand new to WHISKAS® Dry or prefers a gentle change of pace, check out our simple 7-day diet transition guide below to keep mealtimes happy and hassle-free.
How to transition your cat’s diet
We know change can feel like a big deal — for you and for your cat! Every cat is unique, and some may adapt to new food quicker whilst others may be a bit slower to settle into something new. Please refer to the diet transition plan below to help you (and your cat!) make the switch with confidence.
Starting out:
Mix a small amount of the new WHISKAS® product with your cat’s current food. Gradually increase the amount over 7–10 days, so your cat has time to adjust at their own pace.
Be patient:
Cats can be cautious with new flavours and textures (just like us with food!). Don’t worry if they turn their nose up at first, they are known for sniffing out the smallest changes in look, smell and taste - keep offering it in a calm, relaxed setting.
Keep it interesting:
Just as humans would, cats get bored of the same thing every day. Our NEW WHISKAS® Dry offers a mixture of textures and flavours including extra crunchy and deliciously creamy POCKETS™ to keep mealtimes exciting.
Psst Psst Psst – we’re here to help!
Our team of cat lovers is always here to help. If you have any questions about transitioning, or just want advice on what to try next, call our friendly Consumer Care team on 1800 640 111.
Help me learn more
We are pet obsessed and therefore it is our number 1 priority to continually improve cat enjoyment and pet parent experience. Meaning more time for pats and purrs and less time worrying about pet food choices.
Rest assured you can still find the same range, including Kitten, Senior and Furball in the same delicious flavours but now with the addition of tasty, high protein POCKETS™ that bring more texture, flavour and variety to each bowl with the crunchy outer shell and creamy inner paste. Also high in protein.
Yes, our new recipe is different but we have no changes to the protein flavours within our kibble. We know that some cats can be sensitive to changes to their food, and it may take them a little longer to adjust to the recipe. Cats can sniff out the smallest change in texture, flavour or look. Mixing your existing pet food with the new food for about 5 days is the ideal approach to transitioning your pet's food, and we have included a transition guide on pack or see our website for further details. This enables your pet's digestive system to adjust without any unwanted side effects.
We are committed to continually improving packaging. The recent changes to pack are minimal to avoid any confusion when looking for your favourite WHISKAS® Dry packs on shelf. The changes ensure you can easily find your favourite flavours and easily navigate the health benefits each bowl delivers to your loved feline.
Still with the handy zip closure gives you the ultimate product freshness and helps cut down on food waste. Additionally, they are eligible for soft plastic recycling by returning them to supermarkets and other stores via the Soft Plastics Recycling bins. For more information, head to www.recycling.kiwi.nz(open in new tab)
Our flavours and proteins remain the same, WHISKAS® Dry Food contains 3 types of kibble containing tasty carrots, yummy peas, high quality protein and now the addition of crunchy, creamy POCKETS™ bringing additional flavour, texture and enjoyment to each bowl