We have some tasty news for the cats of Australia – introducing NEW WHISKAS® Dry with crunchy and creamy POCKETS™! We know how special mealtime is for you and your beloved feline friend, so here’s a little overview of what’s new; how to help ease your cat through a diet transition; and where to go for more help.
What’s new?
You'll find POCKETS™ mixed in with our tasty kibble. They're extra crunchy on the outside and deliciously creamy on the inside, bringing even more taste and texture to every bowl.
Our new and improved WHISKAS® Dry range features a variety of delicious flavours, with recipes made for playful kittens through to wise seniors, as well as recipes to meet your cat's specific needs.
It's our tastiest ever dry recipe, delivering 100% complete and balanced nutrition to feed the nature in every cat.
If you have more than one cat, the NEW WHISKAS® Multi-Cat is purr-fect for your household. It's a complete and balanced recipe made for cats of all ages, so every cat gets what they need from one bowl.
Made with real chicken and available in two sizes, it's the easy way to feed the whole family.
Our packaging has had a makeover and will now be even easier for you to find your cat’s favourite flavour on shelf, we have kept the handy zip closure which gives you the ultimate product freshness.
Look out for our NEW packaging
Why the change?
Here at WHISKAS® HQ, we’re committed to continuously improving our products to create purr-fect mealtimes for all cats and kittens. Our passionate team in Bathurst, NSW have been busy crafting our tastiest dry recipe yet. We’ve given our kibble a delicious upgrade and mixed in crunchy & creamy POCKETS™ to deliver irresistible texture, variety, and taste, without comprising on our 100% complete & balanced nutrition promise.
If your cat already loves WHISKAS® Dry, they’ll love finding crunchy & creamy POCKETS™ as a delicious surprise to their bowl, along with our upgraded base kibble recipe. However, if your furry friend is brand new to WHISKAS® Dry or prefers a gentle change of pace, check out our simple 7-day diet transition guide below to keep mealtimes happy and hassle-free.
How to transition your cat’s diet
We know change can feel like a big deal — for you and for your cat! Every cat is unique, and some may adapt to new food quicker whilst others may be a bit slower to settle into something new. Please refer to the diet transition plan below to help you (and your cat!) make the switch with confidence.
Starting out:
Mix a small amount of the new WHISKAS® product with your cat’s current food. Gradually increase the amount over 7–10 days, so your cat has time to adjust at their own pace.
Be patient:
Cats can be cautious with new flavours and textures (just like us with food!). Don’t worry if they turn their nose up at first, they are known for sniffing out the smallest changes in look, smell and taste - keep offering it in a calm, relaxed setting.
Keep it interesting:
Just as humans would, cats get bored of the same thing every day. Our NEW WHISKAS® Dry offers a mixture of textures and flavours including extra crunchy and deliciously creamy POCKETS™ to keep mealtimes exciting.
Psst Psst Psst – we’re here to help!
Our team of cat lovers is always here to help. If you have any questions about transitioning, or just want advice on what to try next, call our friendly Consumer Care team on 1800 640 111.