Caring for my cat

 

New MARS Petcare Australia factory delivers improvements for popular WHISKAS® dry cat food range

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Following the recent launch of Mars Petcare Australia’s state-of-the-art dry manufacturing facility in Bathurst, the WHISKAS® brand has leveraged the factory’s innovative new processes to enhance its range of dry food producing the tastiest recipes ever.

To coincide with this, WHISKAS® will transition 1kg dry food varieties from a box to a premium, re-closable bag by August this year, starting with the new and improved recipes now hitting supermarket shelves.

Following the recent launch of Mars Petcare Australia’s state-of-the-art dry manufacturing facility in Bathurst, the WHISKAS® brand has leveraged the factory’s innovative new processes to enhance its range of dry food producing the tastiest recipes ever.

To coincide with this, WHISKAS® will transition 1kg dry food varieties from a box to a premium, re-closable bag by August this year, starting with the new and improved recipes now hitting supermarket shelves.

”We have listened to feedback from consumers and, as a result, are introducing the new WHISKAS® 1kg bag with a zip lock re-closable seal located at the top of the bag, which locks in in freshness and extends the life of the product,” Matt Foster Mars Petcare Acting General Manager said.

“The recipe enhancements will also be applied to the existing larger bags ensuring the highest quality and taste across the entire WHISKAS® dry cat food range,” he said.

Through the WHISKAS® box to bag change, MARS Petcare Australia will continue to ensure it is environmentally sustainable for the future. The move has seen secondary packaging moved from corrugated board cases, (where the boxes were packed in) to recyclable plastic bales. This new process has reduced WHISKAS® packaging weight by 80% and MARS Petcare Australia is already reducing CO2 emissions; using less energy; less water and less waste in the WHISKAS® 1kg production.

The new $100m Bathurst factory, which manufactures the WHISKAS® 1kg bags, uses 40% less energy, 30% less water and the site is zero waste to landfill.

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Mars Petcare Australia

Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a number of leading brands including PEDIGREE®, WHISKAS®, DINE®, ADVANCED®, OPTIMUM®, SCHMACKOS® ROYAL CANIN®, EUKANUBA® IAMS®. Key specialty brands include the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing. Mars Petcare has more than 37,000 Associates worldwide.

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The importance of interactive playtime

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Playtime is an essential way to keep your cat stimulated mentally and physically. It’s also a great tool to help your cat in a variety of situations: building trust, helping two cats to become friends, exercising, burning energy and for stress relief.

Playtime is an essential way to keep your cat stimulated mentally and physically. It’s also a great tool to help your cat in a variety of situations: building trust, helping two cats to become friends, exercising, burning energy and for stress relief.

 

Try to maintain a regular schedule of interactive play – it’s as easy as 15 minutes a day – and take this opportunity to bond with your cat and find out their preferred games.

 

Anything light and soft that they can bat around will give them something to play with, pounce on and fetch. This doesn't mean you need to buy a range of weird and wonderful toys – a cat will often be as happy with ping-pong balls, boxes, paper (not plastic) bags or even scrunched-up receipts.

When it’s time to end the game, don’t just suddenly stop and put the toy away. Instead, wind the action down, in the same way you would cool-down after exercise.

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Shedding fur

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Cats can spend 15% of their waking hours grooming, and it is natural for them to begin moulting as the weather heats up.

Cats can spend 15% of their waking hours grooming, and it is natural for them to begin moulting as the weather heats up.

 

As your furry friend begins to shed their winter coat, it's even more important to brush and groom your little cat. Not only is helping them groom a good way to reduce fur balls – it also gives you some quality bonding time.

 

Try to develop a regular routine at a time when both you and your cat are relaxed. Start by keeping the sessions short and positive, and always stop before they protest.

Brush your cat slowly, combing in the direction of hair growth to smooth the coat and remove any minor knots or tangles.

 

As your little lion learns to enjoy the sessions, you can make them longer, and soon, it will become a time of day you both look forward to!

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