FAQs
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What has happened across the WHISKAS® range?
We’ve made the exciting decision across the WHISKAS® wet pouch range to bring production to Australia. The heart of this move is all about giving pet parents and your cats the very best - continued high-quality ingredients with the same great taste to keep your cat happy and healthy.
Producing locally also helps us reduce our environmental impact by shortening supply chains and cutting down on transport emissions. It’s a step forward for your cat, for you, and the planet.
When is the change happening?
From October 2026, you’ll start seeing ‘Australian-made’ products in store, starting with the WHISKAS® in Jelly range. The rest of the WHISKAS® wet pouch products will follow shortly after, as we continue to transition the entire range to local production over time.
Availability may vary between retailers and locations as products transition through stores.
Have you changed the recipe? Are the ingredients the same?
The core recipes have had adjustments to take in to account the ingredient availability in Australia. While you may notice a slight change in the product appearance, rest assured, any changes are minimal, and we are continuing to use high-quality ingredients to deliver the taste and nutrition cats love.
Have you changed the nutritional benefits of WHISKAS® recipes?
The recipes continue to provide complete and balanced nutrition for cats. While some ingredients have been adjusted to support local production, nutritional standards remain aligned with our formulation objectives.
Why does the nutritional panel look different?
While the nutritional panel may look a little different, rest assured there is no change to the nutritional benefit your cat receives. The update simply reflects our alignment with new Australian meat labelling standards. The recipes remain complete and balanced, delivering the same high-quality nutrition your cat needs and loves.
Why does the product look different?
As production moves to Australia, some locally sourced ingredients and manufacturing processes may result in minor differences in colour, texture or aroma. These differences do not affect the quality, safety or nutritional value of the product.
My cat won't eat the new recipe. What should I do?
Some cats take time to adjust to a change in recipe, aroma, texture or appearance. We recommend gradually transitioning between products over several days where possible. If your cat continues refusing food or you have concerns about their health, please consult your veterinarian.
Does the feeding guide change?
How much wet food to feed depends on the weight of your cat, which can be found on the pack or our website.
Why have you changed the packaging of the WHISKAS® wet pouch range?
The packaging has been updated to improve shopability and make it easier for pet parents to find the right product for their cat. It also reflects the move to Australian production and updated on-pack information.
Is there going to be old and new product on shelf at the one time?
Yes, these will be rolling into stores from October 2026. However, the speed to which products sell in various stores can slightly differ. By having old and new product on shelf at the same time, Pet Parents will be able to gradually transition their cats to the new recipe, following the transition guide available on the pack.
What is Mars doing to manage supply continuity during this country-of-origin changeover?
We have ensured we have taken into consideration the change and demand for the range to ensure that supply is available during this transition.